When Apple launched the Vision Pro at $3,499, it was a technological marvel that only early adopters could justify. Now, credible reports suggest Apple is preparing a Vision Pro 2 at $1,999 — and that changes everything.
Impact on the Market
A $1,999 Vision Pro 2 sits squarely between Meta's consumer-focused Quest lineup and the current Vision Pro's luxury positioning. This creates a new mid-premium tier that didn't exist before, and it forces competitors to respond.
What This Means for Meta
Meta's response will likely be twofold: push the Quest line even further on value, and accelerate their own premium mixed reality headset. The leaked Quest Pro 2 specs suggest Meta is already preparing for this fight.
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